Strong branding is not created by a logo alone. Every business card, brochure, leaflet, sign, label and piece of packaging contributes to how customers recognise and remember your company.
Express Print Peterborough provides professional branding and marketing collateral in Peterborough for businesses that want their printed materials to look coordinated, professional and consistent.
The current service covers business stationery, flyers, brochures, catalogues, promotional materials, labels, stickers, branded packaging, signage and display printing.
What Is Marketing Collateral?
Marketing collateral is the collection of printed materials a business uses to promote its brand, communicate services and support sales.
Examples include:
- Business cards
- Flyers
- Leaflets
- Brochures
- Catalogues
- Presentation folders
- Letterheads
- Stickers and labels
- Product packaging
- Posters
- Signage
- Promotional print
When these products share the same branding, they create a more recognisable and professional identity.
Complete Business Print Packs
New and growing businesses often need several print products at the same time.
A professional business branding print pack might include:
- Business cards
- Letterheads
- Compliment slips
- Flyers
- Brochures
- Presentation folders
- Stickers
- Posters
Producing these materials together can make it easier to maintain consistent colours, typography, logos and messaging.
Business Cards & Stationery
Business cards and stationery are often among the first printed materials a new company requires.
A coordinated stationery package can include:
- Business cards
- Letterheads
- Envelopes
- Compliment slips
- Notepads
Using the same logo positioning, colours and typefaces across each item strengthens brand recognition.
The Express Print service specifically includes business stationery such as letterheads, envelopes and cards.
Flyers & Promotional Materials
Flyers remain practical for local promotions, product launches, events and special offers.
They can support:
- Grand openings
- Seasonal campaigns
- Restaurant promotions
- Local services
- Retail sales
- Events
- New product launches
Professional marketing collateral printing helps flyers feel like part of your wider brand rather than a completely separate design.
Brochures & Sales Collateral
Brochures give businesses more space to explain services, showcase previous work and present product information.
They can be particularly effective for:
- Sales meetings
- Exhibitions
- Property businesses
- Professional services
- Construction companies
- Hospitality businesses
- Product brands
A brochure should use the same colours, imagery and typography as your website and other printed materials.
Presentation Folders
Presentation folders help organise quotations, brochures, contracts and supporting documents.
They are useful for:
- Client meetings
- Property presentations
- Sales proposals
- Exhibitions
- Corporate events
- Training packs
A branded folder can turn several separate documents into one professional presentation package.
Labels, Stickers & Packaging
Brand consistency should continue onto physical products.
The current Branding & Marketing Collateral service includes product labels, stickers and branded packaging.
These can be used across:
- Retail boxes
- Bottles
- Jars
- Kraft pouches
- Mailing boxes
- Gift packaging
- Food packaging
- E-commerce parcels
Professional branded packaging and labels help customers recognise your products even before they see the company name clearly.
Posters, Signage & Display Printing
Large-format print extends branding beyond hand-held marketing material.
Businesses may need:
- Posters
- Display boards
- Shop signage
- Promotional signs
- Exhibition graphics
- Window displays
The same logo, colour palette and typography used on your business cards and brochures should carry through to larger displays.
Signage and display printing are also included within the current service.
Marketing Collateral for Business Launches
Launching a new business often involves several products simultaneously.
A practical launch pack might contain:
- Business cards
- A5 flyers
- Service brochures
- Window posters
- Stickers
- Branded stationery
- Promotional signage
Preparing these materials together can create a stronger launch because customers see one clear and consistent visual identity.
Rebranding Existing Print Materials
Businesses also need to update printed materials after:
- Logo changes
- New contact details
- New premises
- Website changes
- Service expansion
- Brand refreshes
Old stationery or marketing material carrying outdated branding can create confusion.
A coordinated refresh gives businesses an opportunity to update all important materials together.
Maintaining Brand Consistency
A professional print system should establish clear rules for:
Logo Usage
Use the correct logo version and maintain proper proportions.
Brand Colours
Printed colours should remain as consistent as practical across different products and materials.
Typography
Using a controlled group of fonts makes materials easier to recognise.
Image Style
Photography and graphics should follow a similar visual direction.
Layout
Recurring spacing, headings and design elements can create a recognisable brand system.
Express Print’s current service promotes complete design-to-print support and consistent branding across printed materials.
Marketing Collateral for Exhibitions
Businesses attending exhibitions may require:
- Business cards
- Brochures
- Flyers
- Catalogues
- Roller banners
- Promotional cards
- Product labels
Using coordinated materials helps the exhibition stand look like one complete brand rather than a collection of unrelated items.
Preparing Artwork for Branded Printing
Before sending artwork, prepare:
- High-resolution logo files
- Brand colours
- Approved fonts
- Contact details
- Website
- Social information
- Product photographs
- Final wording
- QR codes where required
Vector logo files are particularly useful because they can be scaled for products ranging from business cards to large signs.
Design-to-Print Support
Not every business has a complete brand guideline or professionally prepared artwork.
The Express Print Branding & Marketing Collateral service combines design and print support under one service, including creative assistance for branded visuals.
This can help businesses create a consistent system across several products instead of designing each item independently.
Order Branding & Marketing Collateral in Peterborough
When requesting a quotation, provide:
- Products required
- Quantities
- Sizes
- Existing logo files
- Brand colours
- Artwork status
- Design requirements
- Required completion date
Visit the Express Print Peterborough Branding & Marketing Collateral service for coordinated business stationery, flyers, brochures, packaging, labels, signage and promotional print.
Frequently Asked Questions
What Is Included in Marketing Collateral?
It can include stationery, flyers, brochures, catalogues, labels, packaging, promotional products and display materials.
Can You Create Several Branded Print Products Together?
Yes. Coordinating several products is useful when businesses need a consistent visual identity across their printed materials.
Can You Design the Artwork?
Yes. The current service includes creative design support as part of its design-to-print offering.
Do You Print Branded Packaging and Labels?
Yes. Product labels, stickers and branded packaging are included in the current service.
Can You Produce Signage as Part of the Same Branding?
Yes. Signage and display prints are also included within the service.
